The way in which brands support their customers at all stages of their life cycle has always been a fundamental part of a business’s strategy, however in recent years the way consumers expect to receive that support and information have changed. So, the question for organisations is, how can they adapt and evolve their existing customer service processes to meet expectations and ensure retention?

The question for many businesses is how they ensure that agents have the knowledge and information they need to support customers regardless of where they are in their training cycle. Conversational Assistants could offer a solution.